The market size of mixing station is over 1.8 billion. Where will the whole industry chain go in the future?
Browse：574 / Time：2018-12-25 15:07:16
Recently, Zhiyan Consultancy released the Evaluation Report on Market Operation Situation and Investment Prospect of China Mixer Station from 2019 to 2025. Data show that the market size of China's mixing industry in 2017 is 1.874 billion yuan, up 7.52% from 1.743 billion yuan in 2016.
The industrial chain of mixer industry includes upstream and downstream subdivisions. The upstream industry includes raw material products such as electronic components, plastics and rubber. The downstream industry mainly includes sports events, cultural entertainment, conference system, public broadcasting and other industries, including stadiums, major events, entertainment venues, large-scale performances, public places, various types of conference rooms and other businesses. Fields.
Next, we will start from the upstream and downstream industries, one by one analysis of the mixing industry is currently facing the market environment.
1. Upstream industry
The fluctuation of supply and demand in the upstream market and price fluctuation have a great impact on the manufacturing cost of the mixer industry. At the same time, the upgrading of electronic components industry technology also plays a vital role in the technological development and market competition of the mixer industry.
According to the data of the National Bureau of Statistics, in 2016, the production of electronic components industry in China increased steadily. The annual production of electronic components was 3745.5 billion, an increase of 9.3% over the previous year. Export delivery value increased by 2.6% year on year. In 2017, 4407.1 billion electronic components were produced, an increase of 17.8% over the previous year. The export delivery value increased by 20.7% over the previous year, and the growth rate was 18.1 percentage points faster than that in 2016.
From the current development situation of the upstream industry of the mixing station industry, the market price of electronic components in our country shows a downward trend, and the technology update cycle is shortened, which is conducive to the technical upgrading of our mixing station products and the cost control of the mixing station production enterprises.
In recent years, the output of plastic products in China has fluctuated around 75 million tons. In 2017, the output of plastic products in China was 75.155 million tons. Compared with 77.17 million tons in 2016, the output of plastic products decreased slightly, but overall, the output of plastic products in China has increased.
The external environment, such as the coming environmental storm, continues to stir up the upstream market, which has a profound impact on the development of the mixing industry. It is undeniable that China's manufacturing industry is undergoing a radical green revolution. In 2016, under the so-called "strictest environmental supervision in history", a large number of unqualified and substandard factories were shut down or required to rectify, and a "environmental storm" swept across the country. Since the beginning of 2017, environmental protection policies have been promulgated intensively, and the intensity and breadth of environmental supervision have been continuously upgraded. The Ministry of Environmental Protection, the Development and Reform Commission, the Ministry of Industry and Information Technology and other ministries and commissions have issued relevant documents, focusing on some areas and some industries under greater environmental pressure.
For many upstream industries of mixing station, environmental supervision is like a round of cleaning, big waves wash out sand and clean up lead, which can promote enterprises to increase environmental investment and force backward production capacity to withdraw. In this cleaning process, on the other hand, enterprises whose production process does not meet the environmental protection standards are bound to be difficult to survive.
2. Downstream industries
The development of downstream industry has a tremendous traction and driving effect on the demand of professional audio systems.
With the rapid growth of national economic and financial revenue and the continuous increase of national income level, downstream industries such as sports events, cultural entertainment, conference system and public broadcasting have developed very rapidly in recent years. From 2008 to 2012, the output value of professional audio in China increased from 4968 million yuan to 8.057 billion yuan, with a compound annual growth rate of 1.285 billion yuan. In 2013, policies such as abolishing public consumption, restricting government housing construction and advocating thrifty evening parties were introduced successively, which affected the lighting and audio industry in entertainment, public construction and performance projects. The market competition intensified and the profits of some enterprises shrank. In 2013, China's professional audio output value was 7.96 billion yuan, down by 1.20% compared with the same period last year. In 2016, China's professional audio output value reached 8.125 billion yuan.
Taking this year's hot cultural tourism industry as an example, since March 2018, when the Ministry of Culture and the National Tourism Administration merged into the Ministry of Culture and Tourism, China has issued a series of policies to promote the development of cultural tourism industry, which further promoted the integration of cultural tourism industry. With the strong development momentum of the culture and tourism industry, China's entertainment equipment industry has further expanded rapidly, and the mixing industry has also ushered in a broad market development space.
3. Where does the mixing industry go?
From analog to digital, from small to large and from large to small, from simple to complex and from rich to simple, mixing station from the advent to the present, after several technological changes and morphological changes, what is the future mixing station
It can be seen that people's requirements for audio products are gradually divided into two levels: while pursuing high-quality sound, one direction is to simplify the operation and minimize the application of learning costs; the other is to specialize in the field of subdivision, which is reflected in radio, live performances and other industries. To sum up the future development direction of the mixer in one word, some senior industry insiders said that it should be "concise but not simple".
Specifically, it includes the following points:
1. Highly integrated system
As the core of audio system control, the mixer will integrate the functions of system control more and more highly. For example, Soundcraft's new Vi3000 series mixer can monitor and manage wireless microphones, digital audio processors and power amplifiers on the interface of the mixer.
2. From analog to digital
With the development of analog technology, digital signal processing is also developing continuously. In the 1990s, digital mixer using digital signal processing technology appeared. Compared with analog mixer, digital mixer is not only simpler in mixing and uninterrupted playback control, but also more convenient in mixing and uninterrupted playback control.
